Plano is a flat reproduction of a well known design, in this case a chair. The idea behind this chair is a reaction to society getting flatter, literal and figurative.
This piece of furniture is a comment on the having and the using of design aswell as the looking at design.
A lot of design is more looked at than beeing used. in that case a flat reproduction is sufficient.
To give the plano the function it displays, a minimal seat can be folded out of the plate. In this way the plate becomes the piece of furniture and the image becomes the so wanted picture to look at.
The appreciation for sculpture is strongly dependent on the understanding of form in it's three dimensions. It's easier to take in flat form.(2D).
There are more people who are form blind then there are color blind - Moore. 
Furniture that can make even a small space look as open as possible, it uses zero percent of your floor space. For waiting rooms, hotel lobbys, trains, outside, small houses.